The Power of Your Business Cards to Market Your Products and Services

I wanted to share with you some good information and knowledge I have learned over the years. If you are in direct sales of any kind, I will provide you with a proven example of how powerful business cards can contribute to your sales figures. With over 20 years experience in real estate sales, I will be more comfortable giving you examples based on my expertise. However, you will see that this can apply to any and all types of direct or commission sales personnel.

If you are in regional sales you might find what I am about to say a little more challenging and creativity will have to play a part. It is still very realistic to make a ton of money with the marketing of your business cards. If you are not given leads by your company or you are an independent contractor, this is the cheapest and most productive way to market yourself.

If you are brand new in sales, you need to come up with a way to market yourself and your product or service you sell. Advertising can be very expensive and the least expensive form of advertising is business cards. A good quality professional business card should cost you no more than $100 per 1000.

Around that same time the Super Bowl was coming to Arizona. I was a season ticket holder and was able to get tickets for $100 each. When I arrived at the game early, shortly thereafter I was offered $1000 for each ticket. The temptation was too good and I couldn’t resist.

A good habit to be in, is always keep a box of business cards in your car. Over the years I have asked so many people for their business card and they didn’t have one on them. As far as I’m concerned that is a “lost” sale.

In the next– months my sales increased over $100,000 directly from distributing these business cards. It was amazing. I always kept track of where my sales came from and that is how I knew it was from passing out my cards.

Let’s dissect this further by saying at the time, the average sales price of a home was $250,000. The average commission for the sale was 3%. This would calculate to $7500 per sale. I made $110,000 from passing out 1000 business cards, which means I sold approximately 15 customers or clients a home in the next year. It cost me $75 for 1000 business cards. That equates to only .015% in conversion but over $100,000 in my return on investment. Could you image passing out 1000 business cards per quarter. That would be 60 sales per year. Incredible for a real estate professional.

Needless to say, this strategy worked and my client base increased exponentially over the years. Always carry business cards with you no matter what. Keep them in your wallet or purse and keep them stored in your car. Take every single opportunity to give your card to everyone you come in contact with. You can’t go through too many business cards. Make it a goal to pass out at least 1000 per quarter. You will be surprised to see how much business this will generate for you in the future.

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